Job Responsibilities:
Digital Communications:62
- Work with the Regional Communication Manager to develop and roll out the social media strategy and calendar for North Asia regional channels, design and execute social media campaigns that align with global corporate communication goals, and contribute regional content to the social media calendar for global channels, working with internal business stakeholders to align narratives with strategic / commercial objectives, and working with relevant partner agencies to generate engaging content (including but not limited to copy, translations, infographics, photography, video, etc.)6262
- Actively manage/update regional content in digital asset libraries.62
- Manage LDC’s China market website through strategic content creation and updates, helping to build the Group’s visibility among external stakeholders in China.62
- Consult on communication activities with product brand teams to support strategic / commercial goals, ensure consistency with corporate narratives and protect LDC’s reputation.6262
- Continually monitor and analyze performance of regional corporate digital platforms / channels, to identify improvement opportunities and make recommendations on future content and channels, including through active listening on social media.62
PR, Issues/Crisis Management